Was That Ad Written by a Robot? - Franchise Times News - June 2018 - FranchiseTimes.com

Just about every marketer knows the joy of tweaking and testing online ads. At a small scale, it's manageable, but when a company is running dozens of campaigns and hundreds or thousands of ads, it can become an incredible slog through digital minutia. But a digital marketing company in the franchise space is now testing artificial intelligence to plow through that arduous task without human interaction. Vectra Digital Chief Digital Officer Harrison Ambs said he, like everyone, has seen AI and machine learning grow rapidly, but not for everyone. "The Dells and Microsofts and Fords, they can afford this kind of thing," said Ambs. "But what we're finding is that these tools they don't really fit the franchise model."