Myth or Truth: AI is Reshaping the Digital Marketing Industry?

Is AI reshaping the digital marketing industry? In recent years, Artificial Intelligence (AI) has become a vital entity in the realms of digital marketing, with digital marketers across the globe leveraging AI to streamline and optimize digital marketing campaigns and gain client loyalty in the digital age. For most people, AI seems more of a science myth than a fact. However, the truth is that AI is no longer a far-fetched concept, and it's already reshaping the digital marketing industry. In fact, it's projected that by the end of 2021; companies would be spending at least $57 billion on AI platforms and associated technologies.