UX Case Study: Applying ChatGPT User Experience to Banking • UXDA

ChatGPT in banking could fuel new types of products, more personalized and more connected to users, so this case study explores an actual experience with AI-powered conversational banking design. Visionaries from BELLA and technical masterminds from LivePerson approached UXDA with a mission to infuse love and empathy into finance through a conversational banking app. It was a challenge to create a banking experience that feels more like a conversation with a friend than a traditional banking transaction, fostering an emotional connection between users and the service. As a leading provider of AI-powered customer engagement solutions, LivePerson has established a reputation for pushing the limits of human-computer interaction through their cutting-edge conversational solutions. In 2022, Fast Company ranked LivePerson #1 on its World's Most Innovative Companies in Artificial Intelligence list, as well as #21 on its overall World's Most Innovative Companies list.