Marissa Mayer Is Dissolving Her Sunshine Startup Lab

After seven rocky years, the company's assets will be sold to Dazzle, a new AI firm that Mayer founded. Sunshine cofounder and CEO Marissa Mayer speaks at TechCrunch Disrupt in San Francisco in 2023. Sunshine, the consumer AI startup founded by former Yahoo CEO Marissa Mayer in 2018, has seen brighter days. The small startup is shutting down, and its assets are being sold to a new entity incorporated by Mayer called Dazzle, according to an email viewed by WIRED. Mayer sent the email to Sunshine shareholders on September 17, informing them that Dazzle has officially incorporated and is ready to acquire Sunshine's holdings.