How Can Segments Improve Your Marketing Campaigns? – Machine Learning API for App Developers

Personalized, relevant, and timely marketing interactions are undoubtedly the most effective. In the past, marketers sent out blanket campaigns to their users irrespective of their behavior while interacting with their product, the stage they were at in the product lifecycle, or their customer LTV. Of course, if you send out a blanket campaign to your whole user base then the message will not resonate with each user equally, some will be engaged and others will disregard the interaction. This raises an issue for marketers – how can they ensure that they do not annoy their loyal users whilst communicating on a personal level with their users? Instead of trying to find one marketing campaign that will please you full user base, it is better to create multiple different campaigns for segments of users with different interests or preferences.