How AI plays into every step in the retail customer journey

It's about teaching retailers about their customers via deep learning and genetic algorithms, providing insight on how users interact with products, how messages resonate with shoppers and how to better market products. AI won't be replacing marketers or site architects, but it will be making them far more powerful," explained Andy Narayanan, vice president of intelligence commerce at Sentient, in an email interview with Retail Customer Experience. The experiment played with size, color, timing, fonts, messaging and placement and produced a winning candidate that increased subscriptions by 2000 percent," she said. Adopting AI does bring some lessons, said Connelly, who recommends retailers take the time to understand how AI works.