Improving customer loyalty with AI and machine learning

Spotify's music recommendation engine – Spotify have built their own AI and machine learning engine, whose sole purpose is monitor a user's listening preferences and tailor the whole product around it. In the first 2-3 weeks Spotify's AI engine would have understood what you like, which artists are your favorite, what are the genre's you are most interested in, to minute details like, when do you listen most often, your average listening period, etc. Using all these data, the AI engine will recommend music that you are most likely to favorite or save to your own collection. Apart from that, it will automatically send you communication about new releases from your favorite artists, how your favorite music charts are shaping up, etc. Streaming industry experts, credit Spotify's AI engine for their massive growth in last 6 years and also how easily they have fended off bigger companies like Apple, Google, etc in the same industry to keep the top player title for themselves.