Machine Learning Is A Key Component In Managing Mobile Advertising

The large number of mobile devices, the volume of apps on each phone, and the basic mobility of the devices all mean there is a lot of information being creating in the mobile world. Managing that large volume of information is impossible in a reasonable timeframe using older technologies. Machine learning (ML) is critical to mobile advertising in a number of ways. Advertising is complex even in the older channels of print and broadcast. Cable increased the need for better data to more finely segment the audiences.