The Watch World Went Crazy This Week. Here Are the 10 You Need to See

The Watch World Went Crazy This Week. The main action took place at Geneva Watch Days, but others dialed in remotely to make sure it wasn't just a Swiss party. While Watches and Wonders every April is undoubtedly the watch world's main event of the year, Geneva Watch Days--which inauspiciously launched in 2020, the year Covid was declared a pandemic --is now establishing itself as a serious follow-up. Big brands can hold back key releases and gain valuable space to shout about new pieces away from the horological hubbub of W&W. A second bite of the marketing apple in the latter half of the year seems like a good idea, as Swiss watch exports declined again in 2025 after a drop in 2024.