What AI Reveals About Trust in the World's Largest Companies

BCG's AI-based Trust Index enables companies to break down stakeholder perceptions of their trustworthiness. Analyses based on the Index have yielded valuable insights about what builds, sustains, or destroys trust. Most business leaders are only now beginning to realize the true importance of trust. More than a mere sentiment, trust has economic value--and in the digital age, its relevance continues to grow. At the macro level, it enables new disruptive products, services, and strategic moves; at the micro level, it smooths the way for smaller transactions at scale among a vastly greater number of buyers and sellers who have no prior relationship.