10 things marketers need to know about AI - IBM THINK Marketing

Thank you for subscribing to the monthly THINK Marketing newsletter. Here's what CMOs, CIOs and others need to know to make the most of AI in their marketing initiatives in 2017 and beyond. For years, marketing was considered more art than science. But more recently, as marketing automation software has proliferated, marketers have had to blend the art of storytelling with the science of data. Then along comes artificial intelligence (AI) and machine learning, which promise to help marketers make sense of all that data.