How to Get Ahead in AI

"The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself." Anyone who shops online or uses a music streaming service will have experienced recommendations. Their accuracy can be surprising at first glance, but these recommendations aren't made by accident. They are based on sophisticated machine learning techniques, pattern analysis and automated decision making. Systems like these rely on a technology infrastructure that can import, analyse and interpret huge volumes of data and take appropriate action without the need for human intervention.