Warner Bros. will use AI to decide which movies to green light

The studio behind Joker enlists help to bag more hits. According to The Hollywood Reporter, it's signed up to use an artificial intelligence system to analyze its potential movies and choose which ones to put into development. "The system can calculate in seconds what used to take days to assess by a human when it comes to general film package evaluation or a star's worth," said Tobias Queisser, founder of Cinelytic, the LA startup whose AI-driven project management system WB will be relying on. Despite making a $1 billion hit with Joaquin Phoenix-starring Joker last year, WB made a handful of misfires, including The Kitchen, Shaft and Godzilla: King of the Monsters. And it isn't the only one choosing AI to do its homework.