Google pushing AI capabilities to set its cloud offerings apart

Though Google is pushing hard on cloud, competition is fierce, with AWS and Microsoft showing strong growth in the space this year. But the company has renewed its cloud business efforts this year, led by Diane Greene, Google's head of cloud computing. Greene has argued that Google's cloud platform is ready to compete with cloud industry leaders. Amazon, Microsoft and IBM all also offer machine-learning programs with their cloud services, but Google is publicizing how companies can rent its computer servers for AI initiatives to help it stand out among the competition. The new tools Google introduced, for example, makes it so "digital marketers can analyze online product reviews or service centers can determine sentiment from transcribed customer calls," according to a company blog.