What It Means That Amazon Is Bringing Ads to Alexa

Instead they'll be more subtle and better targeted. If you use your Amazon Echo to re-order Clorox brand cleaner, for instance, Alexa could suggest you tack on another Clorox product to your purchase, confirmed with a simple yes or no voice confirmation. If you look for instructions on how to cook a recipe or how to remove a stain from fabric, Alexa could similarly offer suggestions for products you may find helpful. In some cases, Amazon will use your past shopping history to inform what types of ads and products to suggest. Currently, ads on the platform must use a completely different voice and tone than Alexa's own speaking voice, so you can clearly differentiate what's an ad versus what's an Alexa response.