3 ways to use AI to drive significant ecommerce profits

AI and machine learning touch every industry today, but it's sometimes unclear how they improve the bottom line. In addition to automating tedious processes or helping you discover trends, can this tech boost sales and margins? The answer is absolutely "yes." Here are three ways we're seeing businesses harness the best of AI to achieve significant gains. AI reduces the reliance on marketing personas - which aren't very good predictors of what customers will buy.