Google stuffs even more AI tools into online shopping

As much money as Big Tech is sinking into generative AI, it's no surprise to see more AI-powered tools materializing to valiantly assist you in spending your hard-earned cash. Once a wee Google Labs experiment, Vision Match has graduated into the mainstream. The AI feature, which arrived for testers in 2023, lets you describe a garment you're picturing in your own words and find the best available matches. If that sounds like "googling it with extra steps," well, it is. But AI-generated images serve as a bridge between your words and the products you may eventually buy -- one that hopefully produces results that better fit what you had in mind.