Don't make this big machine learning mistake: research vs application

It's definitely a great direction to pursue for many businesses since it gives them the ability to deliver tremendous value in a fairly quick and easy way. The demand for machine learning skills is at an all time high. There's a nice comprehensive report done by McKinsey about how AI is shaping industries and where the opportunities are. But wait just a minute… As a business, do you really need a machine learning research team? How much do you even need Machine Learning at all?