Should AI be used for content creation? - SmartBrief

Artificial intelligence can do so many things for brand marketers. It can quickly analyze many megabits and even terabytes of data and give marketers recommendations. When it comes to content though, can AI create something out of nothing? Before I dig into the answer to that question, let's back up a bit and talk about content creation, human vs. machine. It's generally accepted that anyone who creates written or graphic content does so using one's own experience – including experiencing others' content.