Will shoppers want to interact with AI ads? – RetailWire

The Weather Company, acquired by IBM in January, will begin rolling out digital ads that people can communicate with this fall. Powered by IBM Watson's artificial intelligence, consumers will be able to ask questions via voice or text and receive relevant information about the product or offering. The first companies to tap Watson ads will be Campbell Soup Company, GSK Consumer Healthcare and Unilever. Unlike ads tied to keyword searches, Watson Ads are able to pick up the nuances of natural language. For example, a consumer seeing a Campbell's digital ad may ask by voice interaction, "What can I make for dinner tonight?"