How AI can overcome personal data concerns in marketing - Tech Wire Asia

MARKETING isn't what it used to be with technology as an option in the toolbox. Conventional approaches that worked just a few years back are largely ineffective now. As the use of artificial intelligence (AI) in marketing rises, so do data privacy concerns. Despite that, AI may be exactly what will overcome data privacy concerns in marketing for businesses. What needs to be clear is that it's not AI that's driving most digital marketing campaigns right now. Instead, today's marketing efforts are based on algorithms.