What's Your Cognitive Strategy?

In the eyes of many leaders, artificial intelligence and cognitive technologies are the most disruptive forces on the horizon. But most organizations don't have a strategy to address them. This article is part of an MIT SMR initiative exploring how technology is reshaping the practice of management. Artificial intelligence (AI) and cognitive technologies are burgeoning, but few companies are yet getting value from their investments. The reason, in our view, is that many of the projects companies undertake aren't targeted at important business problems or opportunities. Some projects are simply too ambitious -- the technology isn't ready, or the organizational change required is too great. In short, most organizations don't have a strategy for cognitive technologies.