Sicap uses AI to predict customer churn

Sicap is launching the artificial intelligence enabler Sicap AI Engine. When combined with TargetMe, Sicap's customer engagement automation platform, the new product helps mobile operators to predict and reduce customer churn. Before the AI Engine is deployed, its neuronal network system is trained by using an operator's historic data. To increase the prediction accuracy over time, the training is continued using the operator's actual data. The product provides a churn prediction list including potential causes for churn and subscriber segments, based on their likelihood to churn within certain confidence intervals.