The Changing Nature Of Retail Ecosystem

I came to retail at a time when the retail landscape was dramatically changing. At the time, computer city superstore was the first big box concept for technology. But the interesting part was that the retailers only sold B2B technology in a self-service environment during the first time when consumers were starting to shop for technology. The whole concept of these big box stores with huge assortment was the first in integrating a lot of professional services and interesting amenities within the retail environment. Moreover, the interesting part was that retailers could no longer follow the rules of their predecessor; they had to create new ones. They now had to invent what would work, listen to the customers, and adapt to the practices of the task in new ways to meet unique demands.