With the proliferation of female robots such as Sophia and the popularity of female virtual assistants such as Siri (Apple), Alexa (Amazon), and Cortana (Microsoft), artificial intelligence seems to have a gender issue. This gender imbalance in AI is a pervasive trend that has drawn sharp criticism in the media (even Unesco warned against the dangers of this practice) because it could reinforce stereotypes about women being objects. But why is femininity injected in artificial intelligent objects? If we want to curb the massive use of female gendering in AI, we need to better understand the deep roots of this phenomenon. In an article published in the journal Psychology & Marketing, we argue that research on what makes people human can provide a new perspective into why feminization is systematically used in AI.
Apr-16-2021, 00:45:18 GMT