Consumer Trust in AI-Powered, Voice-Enabled Assistants Grows

As time-pinched Millennials and Generation Z grow spending power, the need for efficient shopping platforms continues to rise. According to research conducted by SAP Hybris, 64 percent of consumers trust in-home assistants to purchase electronics due to the convenience the devices offer."As These technologies will not be successful on their own, however -- they will need a rich set of customer data in order to make relevant recommendations and be truly helpful."To The findings are relevant for more than holiday spending habits. The survey findings signal a large shift by consumers to rely on AI -- from chatbots to voice-activated assistants -- to complete shopping tasks.