Can algorithms measure creativity?

Creativity is a crucial aspect of human culture, yet it is hard to define and harder yet to measure. "The essence behind the term is being able to come up with new ways of seeing and doing," HEC researcher Mitali Banerjee explains. Creativity not only defines the work of artistic pioneers or visionary scientists, but its different forms also animate the activities of businesses in industries ranging from technology to entertainment. "In some instances, such as the iPhone, creativity can involve recombining existing technologies in a new design; in other instances, creativity can involve designing new organizational processes," says Mitali Banerjee. Apart from the difficulties of measuring creativity, little is understood about how creativity is valued in our society.