How AI Is Impacting CRM (Already)

Artificial intelligence (AI) is red-hot and for good reason. Coca-Cola is an example of a company that leverages AI to squeeze every drop of insight it can from the customer data it collects. Ever wonder how Cherry Sprite came about? Coca-Cola created Cherry Sprite as a new flavor after monitoring data collected from "smart" self-service soft drink fountains that allow customers to mix their own drinks. With more than 100 million Facebook fans and 35 million Twitter followers, Coca-Cola has used social media as another hugely important source for gathering customer insight.