What Salesforce Einstein teaches us about enterprise AI

That's why CRM is so critical to enterprises, but between incomplete data and clunky workflows, sales and marketing operations at most companies are less than optimal. At the same time, companies that aren't Google or Facebook don't have the billion-dollar R&D budgets to build out AI teams to take away our human efficiencies. Even companies with the right technical talent don't have the petabytes of data that the tech titans use to train cutting-edge neural network models. Salesforce hopes to plug this AI knowledge gap with Einstein. According to chief scientist Richard Socher, Einstein is an "AI layer, not a standalone product, that infuses AI features and capabilities across all the Salesforce Clouds."