Samsung buys AI assitant Viv, whose creators sold Siri to Apple

Samsung Electronics Co. is joining the race to create the smartest digital assistant by acquiring Viv, a Silicon Valley start-up launched by the same entrepreneurs who sold Siri to Apple. The deal announced Wednesday provides Samsung with technology to compete against Google Inc., Amazon.com Inc., Microsoft Corp. and Apple Inc. in the increasingly important field of programming computers to learn and respond as if they were human. The specialty, also known as artificial intelligence, has hatched a flock of voice-activated digital concierges -- such as Siri, Amazon's Alexa, Microsoft's Cortana and Google's Assistant -- that work in personal computers, smartphones and Internet-connected speakers. Samsung plans to implant Viv into phones, televisions and a wide range of other devices. The South Korean company did not disclose how much it paid for the start-up.