Introducing Flow, Googles new AI video tool and Sora competitor

Google's AI Era is officially officially here, and at the center of it is a new generative video model called Flow. At the Google I/O 2025 keynote event on May 20, Google unveiled a new suite of AI video tools, powered by state-of-the-art models. The offspring of media models Veo 3 and Imagen 4, Flow is Google's answer to OpenAI's Sora -- AI tools for a new era in video generation for filmmakers and creatives. However, unlike Sora, Flow comes with native audio generation baked right in. Pitched as an "AI filmmaking tool built for creatives, by creatives," Flow is the tech giant's latest attempt to demo the power of AI as a use case in reshaping the creative process.