Chat App LINE Challenges Amazon's Alexa With Its Own AI-Assistant

It's not a stretch to say we'll all be speaking to AI-powered digital assistants in the future. But who will build the assistants we use the most? Till now that battle has been waged by tech giants in e-commerce, search and mobile hardware, through Amazon's Alexa, Google Now and Apple's Siri. Now a popular chat app in Asia is throwing its hat into the ring. LINE, the messaging app owned by South Korea's Naver and with 700 million registered users, wants to take a step beyond smartphones and towards screen-less technology, the company's chief executive, Takeshi Idezawa said at Mobile World Congress (MWC) on Wednesday, with its own digital assistant powered by machine learning. Moving past the smartphone screen is a wise strategy for any tech company these days, even those who were born on mobile.