Through AI, Sweden's Head Hockey Coach Will Somehow Be a Sports Anchor for 400 Straight Hours

But they'll have nothing on Rikard Grönborg, the head coach of Sweden's national hockey team who will log over 400 consecutive hours during the Ice Hockey World Championships in Slovakia … sort of. Using advanced 3D and voice technology, agency Perfect Fools created a virtual Grönborg to report live on YouTube 24 hours a day through the duration of the tournament. The coach spent hours in front of the camera so the virtual anchor could learn his voice and mannerisms. Additionally, 20 years of hockey data was analyzed so the fake Grönborg could make predictions for all of the tournament's games. The end product does look and sound a little robotic but in all fairness, it's an ambitious project, and the technology is still somewhat nascent. However, what's most impressive is that the AI will continuously learn and update itself so the world's first virtual sports anchor can make even more accurate predictions.