Leveraging AI and Machine Learning to Enhance the Customer Experience - Paybefore

As organizations look for ways to better serve their customers, many are seeking new and innovative ways to better understand their customers' wants and behaviors. Increasingly, this means the use of digital tools and digital transformation initiatives, as well as the use of customer and predictive analytics, artificial intelligence (AI), and machine learning, to better know and understand their prospects' and customers' needs to provide an outstanding customer experience. For some, the initial exposure to AI has been with such consumer products as Apple's Siri and Amazon's personal assistant, Alexa. For others, this journey began with exposure to progressive retailers that have been leaders in defining and executing on key elements of omnichannel retailing and omnicommerce. These firms, which include such names as Apple, Best Buy and Nordstrom, and others, are relentless in their efforts to better understand their customers, and have been among the leaders in developing customer-centric systems. Analytics and digital transformation efforts are often at the center of discussions about increasing customer interaction and engagement.