Forrester: Artificial intelligence may be used to enhance enterprise creativity

As artificial intelligence and its capabilities continue to expand, AI may be able to broaden creativity for companies moving forward. Forrester found in a recent study that AI tools available to technology executives will assist with overcoming digital repetition and that AI can help empower more unconventional thinking. In addition, AI can help power a cooperative mindset for a team and make for better collaboration. "This is less about the technology and more about the way the use of the technology facilitates collaboration by breaking silos and enabling different roles to work together on a common goal," said Diego Lo Giudice, Forrester's vice president and principal analyst. "Like with agile, identifying AI opportunities and building AI solutions requires various disparate stakeholders and roles like data scientists, business domain experts, designers, developers and testers to sit around the table, brainstorm and let the creative ideas flow. In breaking the traditional siloed enterprise structures, the various stakeholders and roles are forced to work together on common objectives."