Technological Impact On Customer Experience

With all the technology advances, we find that organizations that focus on human experiences to understand what customers need and want as well as their feelings about our brand's services and products. Information technology and digital data provide us with insights into the experiences of memory and human connection that were not prevalent earlier. Today, technology helps us toto track and understand all of the touch points and integrates huge amounts of information. The ability to interpret more information about the human body through facial recognition, body language recognition and emotional measures for confirmation with the use of technology helps in developing solutions and services for the customers. We shouldn't think of technology as being the answer to experience.