8 ways AI contributes to Ecommerce business scalability - Fintech News

Artificial intelligence has offered a plethora of benefits for businesses in every sector. The ecommerce industry is among those most benefiting from advances in AI. Therefore, it is no surprise that the market for AI-enabled ecommerce services is projected to be worth nearly $17 billion by 2030. Ecommerce giants like Amazon are finding creative ways to leverage AI. In 2018, Blake Morgan wrote an article in Forbes detailing how Amazon rebranded itself around AI. AI technology helped the online titan improve product forecasting, deliver a higher ROI on ads to sellers and make better product recommendations.