Marketing and CX enter the age of machine learning, but are businesses ready?

There is no longer a delineation between digital and traditional customers. As they do, they gain a penchant for modern conveniences, such as speed, utility and real-time assistance. Along the way, they also become more and more impatient and demanding. To engage today's customer takes a modern approach to marketing where advanced technologies and customer optimization set the stage for what I call "adviser brands." Adviser brands represent a shift away from a traditional focus on top-of-the-funnel campaigns and marketing-centric metrics.