AI emotion detection among next big things in marketing: Zenith

Emotion-recognition technology is emerging as one of the top AI trends this year, enabling brands to build on consumers' emotions to deliver customised services and products, according to a report publishd by Zenith. According to the report, Artificial Intelligence: Powering the Consumer Journey, the mood-sensing devices that consumers carry in their pockets--smartphones--and the continuous progression of customised triggers enabled by emotion-detection tech will allow brands to make more emotionally relevant recommendations and enhance programmatic advertising. Bentley has used such technology in the Bentley Inspirator, an app that concocts a Bentayga SUV for order based on a consumer's reaction to a film. The report also cites the ability of IOT household devices (such as Amazon's Alexa) to deliver services and recommendations tailored to consumers' emotions. "Human decisions are heavily influenced by emotion," said Hugo Pinto, IBM Interactive Experience's innovation officer, in an interview published in the Zenith report.