AdTech on Azure

Microsoft has an array of components in its cloud for data management and analysis. There are the obvious ones like Azure SQL Database, Machine Learning and HDInsight; more infrastructural ones, like Azure Data Factory and Azure Stream Analytics; there are IoT-related services like Azure IoT Hub and there are several others you may not even know much about. So, while it's easy to see how Microsoft has its bases covered, it's less obvious whether and how these services fit together. And testimonials from customers using a great many of these services in an integrated fashion may seem few and far between. Poster child I found one though: MediaBrix, a five-year-old mobile advertising technology (AdTech) firm, based right near me in New York City, and focused on "moment-based targeting." I spoke with MediaBrix's CTO, Christopher Beach, who explained in nerdy detail which parts of the Azure data stack his company is using, and how they're tied together.