Alexa is about to send everything you tell it to Amazon

Amazon's Alexa service is rolling out on March 28, and with it supposedly comes a more personalized, intuitive, and powerful digital assistant thanks to its underlying generative AI technology. But for the new features to work, the company is asking a lot from its Echo and smart device users--whether or not they choose to use Alexa at all. Alexa is billed as a major upgrade that includes individual voice recognition through Alexa Voice ID, nuanced calendar scheduling, Ring home security system integrations, and product purchasing capabilities. It's Amazon's latest effort to generate a profit from Alexa, which lost 25 billion in revenue between 2007-2021 according to The Wall Street Journal last year. While Alexa will be added to all Prime subscriptions, users without Prime can enroll in the program for 19.99 per month.