Hearst Newspapers Case Study Google Cloud Platform

Instead of hiring a larger team, Hearst Newspapers is solving the problem with Google Cloud AI. Using Google Cloud Natural Language API to enable content classification with powerful machine learning models in an easy-to-use REST API, Hearst Newspapers can understand what its content is about, regardless of how it is structured and presented on the company's many websites. Although Hearst Newspapers previously used a legacy system that attempted to automate the classification process, it was not as fast or as accurate. "Google Cloud Natural Language API is unmatched in its accuracy for content classification," says Naveed Ahmad, Senior Director of Data at Hearst Newspapers, who is responsible for data centralization and business intelligence using Google Cloud Platform. At Hearst Newspapers, we publish several thousand articles a day across more than 30 properties.