A Personal Shopper at Your Fingertips: How Reflektion is Tapping Artificial Intelligence to Revolutionize E-Commerce - Powered by Battery

Reflektion*–which delivers innovative "individualized commerce" technology for retailers–recently announced it has raised 18 million in Series B financing led by Battery Ventures. Here, Powered by Battery chats with CEO Sean Moran about the how the company is aiming to transform digital retail, partly by leveraging new types of artificial-intelligence technologies. Powered by Battery: We hear a lot about "personalization" and predictive analytics when it comes to online retail. How does Reflektion and "individualized commerce" fit in? What exactly do you do?