Amplero gets $17.5 million to expand machine learning marketing software

Amplero's software, relying on algorithms designed to detect patterns in data, aims to thread through companies' existing sales and marketing tools, running small experiments to find optimal ways for businesses to communicate with their customers. Seattle startup Amplero has bagged $17.5 million in investment, which the company plans to put to work building out its machine-learning-powered software for business marketers. Amplero's software, relying on algorithms designed to detect patterns in data, aims to thread through companies' existing sales and marketing tools, running small experiments to find optimal ways for businesses to communicate with their customers. The startup was spun out of Seattle invoicing-software company Globys last year. Olly Downs, formerly Globys' chief technology officer, leads the firm, which has about 45 employees.