Sonos Beam Review: Support for Alexa in a Great Soundbar

There are two distinct ways of looking at the new Sonos Beam soundbar: from the perspective of a person who already owns Sonos speakers, or as a person who does not have any Sonos speakers. The company says nearly 40 percent of Sonos purchases within the past year were made by people who already own a Sonos speaker, and that once people buy a Sonos product, they use it for years. You will think you are listening to Beyonce or Childish Gambino or "Chill Hits" on Spotify. But what you're really hearing is "Buy more Sonos." You will wake up with no recollection of having bought the thing, and you may have some explaining to do. However, if you've never owned a Sonos speaker and you happen to be looking for a TV soundbar that lets you use Amazon's Alexa to control the experience, then the Beam is worth considering.