How Does Spotify Know You So Well? – Member Feature Stories – Medium

It's a custom mixtape of 30 songs they've never listened to before but will probably love, and it's pretty much magic. It makes me feel seen. It knows my musical tastes better than any person in my entire life ever has, and I'm consistently delighted by how satisfyingly just right it is every week, with tracks I probably would never have found myself or known I would like. As it turns out, I'm not alone in my obsession with Discover Weekly. The user base goes crazy for it, which has driven Spotify to rethink its focus, and invest more resources into algorithm-based playlists.