SAS named a Leader in Gartner's Magic Quadrant 2019 - Newsbarons

Home » technology » SAS named a Leader in Gartner's Magic Quadrant 2019 SAS believes its market advantage is confirmed by Gartner's evaluation of SAS Customer Intelligence 360, a comprehensive multichannel marketing solution grounded in AI and machine learning processes. The solution's advanced analytics functionality enables customer-level data and analysis, as well as predictive analytics, journey analytics and customer profile management. SAS Customer Intelligence 360 helps marketers exploit digital and offline data with practical self-learning AI applications and guided analytics for successful campaign orchestration. Gartner says that Leaders "consistently do considerably better in overall multichannel marketing performance for basic and advanced campaigns, and for integration with digital marketing. They have high market visibility, high market penetration, strong market momentum and a strategic vision for growing the multichannel marketing hub business."