Target piloting Amazon Alexa voice search rival – RetailWire

Through a special arrangement, what follows is a summary of an article from Retail Dive, an e-newsletter and website providing a 60-second bird's eye view of the latest retail news and trends. Target and three other retailers have partnered with natural language processing (NLP) startup AddStructure to roll out what an AddStructure co-founder describes as a "white-label" spin on Amazon's Alexa virtual assistant, according to a Chicago Tribune report. Chosen in June to participate in the Target TechStars accelerator program, AddStructure has already worked with Target on a six-to-nine-month pilot program and is set to begin similar pilots next month with L'Oreal, Under Armour and the online antiques marketplace, 1stdibs. "We've always been focused on language, so how are people searching for things, what are the priorities around different products through analysis of user reviews," AddStructure co-founder Will Underwood told the Trib. "Now it's just about using that knowledge of natural language to allow people to interact."