What millennials want in a chatbot

Chatbots were last year's big hype, and they are this year's big commerce and marketing frontier. Indeed, they are coming into their own as an interface for businesses to communicate with their customers, and for organizations to reach out to clients. That being said, chatbot tech solutions and strategy need some more polishing. A recent report claims that Facebook's chatbots "failed to fulfill" no fewer than 70 percent of user requests -- meaning that chatbots couldn't understand what users were saying, and in some cases humans had to step in. On the other hand, members of the millennial generation can't wait to get their hands on chatbot technology. According to a Retale poll, 86 percent of millennials said that brands should use chatbots to promote deals, products, and services, and nearly all of the 58 percent of respondents who had interacted with a chatbot said that it was a positive experience.