Unlocking hidden revenue streams with market models

Generative AI-powered market models can help enterprises automate commercial decisions. Each day, an airline transports tens of thousands of passengers on hundreds of flights. Often these are not straightforward point-to-point routes, with passengers requiring multiple connections. The airline can consider potentially hundreds of variables to price each of these journeys: demand, season, time of day, current events, global markets, and competitor airline activity to name just a few. It is a nuanced process that must constantly adapt to the goings on in the wider world. Generative AI-powered market models are emerging as a means of handling complex tasks like this in real time.